Thursday, September 2, 2021

First There Was Cozy but This Year We Curate

 Our rain gauge is reporting around two inches of rain or so from Ida. That is an amount we can live with because plants were watered without having waterfalls or a river running in the backyard. We did some yardwork in between rain showers yesterday. Roy also worked on a presentation he will be giving in September. Today is September 1st and it is looking like the high temp of the day will be around 78-79. For this we give thanks. 

Quite the contrast yesterday verses Monday as we were on the go. Last night I noticed our home phone flashing we had a message. What? The phone line has not been working and so it was good news to see it back online. We had an appointment scheduled with Spectrum for Friday but that has been cancelled. Roy was also able to get some of our security cameras back online too. We had several that still did their job but two that went on vacation. 

Saw our neighbor last night and we caught up the best we could with howling winds as a background. She said she thinks she has seen HP twice. I am not too sure about that but it gives me hope. One sighting over past Mary Joyce's home and one sighting on the backside of their property in all the land that the neighbors cleared out for fields. She said Baby hangs out around their house and I am sure he does that regularly because King Herod has been lurking about here. Boodos has gone into a new hiding place in the garage, Junior tip toes checking out every nook and cranny before relaxing a bit in the garage. Biggio is careful too but he has picked up on the fact that if he stays near me when KH is around, KH won't bother him. Last night one is was dusk and most of the younger set were in the garage keeping dry, I pulled out the red laser light and they had a blast. I told Roy that it was the first little bit of joy once again with The Feral Fam.  

Looks like we can return to normal when it comes to gasoline. Colonial Pipeline shut ins or line breaks give me a bit of a fright since they supply a great percentage of gasoline along the east coast. They started running product through the pipelines Monday night. The county covid report is out and cases increased in August. We are doing all we can to keep that virus at bay from our household. There are some tough decisions we are making for the short term. 

The book I ordered to help me study for upcoming Sunday School lessons this fall in Philippians, Colossians, and Philemon arrived yesterday. Thumbed through it a bit and love all the background it gives for Paul writing in the style for each of those books in the Bible. Love to read the history that is happening at the time of each of his writings. 

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This has been bugging me of late, so a detour from the ordinary beautiful days of mountain life into a bit of cynicism. 

Just like the word cozy was overused last year, this year it seems to be curate. 

Definition of curated

carefully chosen and thoughtfully organized or presented

It can have a feeling of a professional touch, along with being chosen and thoughtfully organized or presented. This past week I have noticed this buzz word more than before. In the past the only time I heard the word curate had to do with museums. They have curators who organize in a thoughtful way art and artifacts to be on display. The only problem is, most museums display the work of dead artists and extinct animals or civilizations. Do I really want to curate my wardrobe? I would now like to display my acid washed jeans and Coca-Cola shirts.  Macy's is encouraging me to buy these curated pieces of clothing to complement and complete my wardrobe. Uh, maybe just a work shirt and some jeans or capris seems to be the only items needed for this falls wardrobe, curated doesn't need to happen, especially with Covid on the rise around here. The cats don't care what I wear just as long as they are fed on time. The Toyota dealership is curating choices just for us. Nah, we are happy with our non curated Tundra. A local real estate agent is curating homes for our perusal. Nope, happy where we live, in our non curated home. I don't know that you can wear comfort slob clothes in a curated home. Sometimes curate is used to give or describe a shorter experience and that might be useful in full gospel type churches because you get two sermons, the one before the offering and the main sermon. That has always seemed odd that you have to sermon-up the congregation before giving. Isn't that a lack of faith of the pastor? So the offering sermon could be curated so that church only lasts two hours instead of two and a half or three hours. Since many churches depend on marketing to sell the goods so to speak, it won't be long until these buzz words, market funneling, retargeting and geofence should hit us at church and not just in the business world. Market funneling is knowing where the client is on the journey and curating...hehehe, an experience to help them make that decision sooner than later. Strategize the approach and maybe add or think back to the 80's if you want to do vintage no mid century modern church and sing The Savior is Waiting. As we go in and out of Covid protocols, the buzzy wordy might be, retargeting. That is what you do to get people back into the routine of showing up at church and placing them in the marketing funnel. Geofencing is just what it sounds like, personalized advertising to hit a type based on their location to bring them in. According to Forbes these are top annoying buzz words in the workplace for 2021;

  1. Cohort
  2. Close the loop
  3. Hop on a call
  4. Hope your [sic] well
  5. B2H (business to human)
  6. Mainstream media
  7. Agile
  8. ‘Trying times’ / ‘now more than ever’ / ‘new normal’ / ‘nice to e-meet you’ / ‘we’re all in this together’
  9. We remain cautious
  10. TLA (three letter acronym)
  11. Ideate 
  12. Non-fungible
  13. Woke / curate
  14. Socials
  15. Influencer
They noticed that Zoom or Zooming didn't make the list or work from home. Wait till next year. I like how they closed the article, buzz words save time in an office environment, but they also can also make a bad or mediocre idea seem more impressive. Oh, there is so much I could say about that, but the weeds are calling me and I must go while the soil is damp that makes weed pulling much easier. Then I will have curated flowerbeds to showcase...played out flowers due to August heat. 

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